A Forbes 30 Under 30 list-maker, Alex Schmider is an award-winning media producer and brand, marketing, and communications strategist with over 6 years of experience in LGBTQ media advocacy, entertainment consulting, and D+I marketing and digital campaign management.
He began his career as the Communications Coordinator at the Los Angeles LGBT Center where he became a sought-after transgender media spokesman. After, he joined GLAAD, the nation's leading LGBTQ media advocacy organization, as the Senior Strategist for Transgender Media where he notably worked with Tinder to consult on and rollout its most significant gender-inclusive app update.
Subsequently, Alex started as the digital talent manager for Grindr, the world's largest LGBTQ social networking app, and its internationally recognized, award-winning queer news and culture site, INTO. During his time there, he co-produced, booked, and managed talent for the Kindr Grindr campaign which was honored as Best Social Community Building and Engagement in the Advertising, Media, and PR category by the The Webby Awards in 2019.
Alex returned to GLAAD as the Associate Director of Transgender Media, consulting on film, television, and entertainment projects in Hollywood where he provides expert consulting on digital content strategy, production, marketing and advertising, influencer and talent partnerships, and short and long-form entertainment projects focused on LGB and specifically transgender storytelling. One of the campaigns he created (#TransLoveStories) coalesced into an official partnership with Instagram, co-producing the IGTV and portrait series, generating 46.2+ million impressions with a reach of 42.6+ million in the first 7 days of launch. This campaign, among others, culminated in a 2020 Webby Award for GLAAD in the Social Media category for Public Service & Activism. The recognition is hailed as the “Internet’s highest honor” by The New York Times, and is presented by the International Academy of Digital Arts and Sciences (IADAS), the leading international awards organization honoring excellence on the Internet.
He is a producer on two feature documentary films. Changing the Game (2019) premiered at Tribeca Film Festival and has won Audience Awards for Best Documentary Feature at both San Francisco's Frameline Film Festival and Los Angeles' Outfest Film Festival. Disclosure: Trans Lives on Screen, executive produced by Laverne Cox, is an unprecedented and definitive look at 100+ years of transgender representation in television and film which premiered at Sundance Film Festival in January 2020.