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alex schmider Logo.png
alex schmider Logo.png

Originated the #TransComedyTakeover campaign for GLAAD in partnership with Instagram on Transgender Day of Visibility, to launch inclusion in comedy as organizational programming priority.

Getty Images launches global transgender contributor guidelines

Co-authored the guidelines globally distributed by and through Getty Images to improve stock, commercial, and advertising imagery of the transgender community.

Supported Blumhouse in casting Zoey Luna to play one of the lead coven witches, Lourdes, and consulted on the script of the 2020 Sony Pictures release.

As part of #DisclosureNetflix's campaign for Oscar shortlist consideration, conceptualized use of trailer which was viewed 120K+ in a week with 1M+ impressions on Twitter alone.


Manages social media accounts and strategy for #DisclosureNetflix which trended on Twitter the full week following release reaching 170+M impressions, increasing follower count by 1.6K% across platforms in the first month, and achieving cumulative engagement rates of 10%.


Co-produced the Kindr Grindr campaign, championing inclusivity on the app, earning the honor for Best Social Community Building and Engagement in the Advertising, Media, and PR category of the The Webby Awards in 2019.


Created and produced the portrait and video series campaign for GLAAD and Instagram which generated 46M+ impressions with a reach of 42M+ in the first 7 days of launch. This campaign, among others, culminated in consequent Webby Awards for GLAAD in the Social Media category for Public Service & Activism (2020, 2021).


Creator of #UNICEFMasqLA hashtag, strategized and managed social media for the philanthropic event raising $360K for UNICEF's Emergency Relief Fund.


At GLAAD, led the consulting work behind Tinder's global introduction and integration of gender identity and sexual orientation identification features.


At Grindr's publication INTO, co-produced the first of its kind live pride event fundraiser in 2018 with BuzzFeed and Harto featuring live performances, interactive games, and telethon-format donation engagement.

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